Comparatifs
Top 7 best email marketing tools
Looking for software to create, send, and track email campaigns? Here’s a clear ranking of the most mentioned tools so you can compare quickly.
The “best” tool depends on your volume, automation needs, and budget. This overview highlights each platform’s strengths : and where MailPilotX fits for teams that want a simple path: editor, lists, domain, and stats in one place.
The ranking
Indicative order based on workflow clarity, editor, deliverability, and volume-to-price fit.
MailPilotX
Block editor, contact lists, sending domains, and statistics in one project. Ideal to start fast without stacking tools.
Brevo
Formerly Sendinblue. Strong in France, with email, SMS, and broader marketing automation.
Mailchimp
Very well known, rich templates and automations. Often chosen by international brands.
Sarbacane
Long-standing French solution for professional emailing with a strong B2B stance.
Mailjet
Often picked for transactional sending and technical integration (API, templates).
e-Target
French emailing player. Useful to compare if you evaluate a migration or a first local tool.
ActiveCampaign
Strong on CRM / marketing automation. Suited to teams orchestrating complex journeys.
Methodology
We compare workflow clarity (create → send → measure), editor, domain authentication, pricing model (volume vs contacts) and UI language. Competitor public prices change: always check the official grid. Sarbacane rebranded to Positive User (2026); the historic name is still the most searched.
What actually matters for SMBs
The best emailing tool is the one you actually send with: company domain, clean list, mobile-readable message, unsubscribe, stats. A wider suite (SMS, chat, CRM) can slow the first campaign.
Pricing: volume or contacts?
Mailchimp often prices by contacts, including inactive ones. Brevo and MailPilotX lean on send volume. Sarbacane / Positive User sits higher, with more human support.